Presidential Inauguration & Campaign Store from the White House Gift Shop, Est. 1946 by Permanent Presidential Order

The Inauguration of the President of the United States takes place during the commencement of a new term of a president of the United States, which is every four years on January 20. The day a presidential inauguration occurs is known as “Inauguration Day.” Discerning celebrants of the 57th Presidential Inauguration of Barack Obama will collect or wear Inauguration buttons, shirts, and other items dated January 20, 2009 on the day of the First Inaugural Address and items dated January 21, 2013 for Second Inauguration Address. Serious collectors of Inauguration memorable gifts or apparel will typically collect memorabilia from both the First and Second Inaugural Address days to accurately represent the events and American traditions of the Presidential Inauguration.

By permanent memorandum of President Harry S. Truman, the White House Flower Fund became the White House Security Fund which soon, thereafter, became the White House Gift Shop.