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Read the Complete Story of the
Only Original Official White House Gift Shop in U.S. History


Established by Permanent Memorandum of President Harry S. Truman, Members of U.S. Secret Service, and Granted Primary & Exclusive Trademark Protections by the U.S. Patent and Trademark Office.

President, White House, Diplomatic, U.S. Secret Service Uniformed Division & Military Gifts for 70 Years During all Administrations Since 1946! Located in the White House for Nearly 70 Years, WHGS is Now Privately & Permanently Endowed and Now Operates Independently of the U.S. Government by Official Transfer & Succession Rights from the U.S. Secret Service Benefit UD Fund & Now with Exclusive Trademark Protections Officially Granted by the United States Patent and Trademark Office







Shown above is the United States Patent and Trademark Office Principal Register Trademark for
The White House Gift Shop®. We are the "only official and original" White House Gift Shop in history and
the "only" United States Patent and Trademark Office recognized White House Gift Shop® which
is your absolute assurance for gift giving provenance, collection value, and meaning.


History and Missions of The White House Gift Shop
®

In recognition of The White House Gift Shop's unique 70-year history of service and White House heritage — the United States Patent and Trademark Office granted federally registered exclusive and primary trademark protections for The White House Gift Shop® and The White House Gift Shop, Est. 1946® — absolute assurance of history, meaning, and value for your gifts or collectibles.

The White House Gift Shop was established on September 9, 1946 as the White House Flower and Police Fund. On November 1, 1950, White House Police Officer Leslie W. Coffelt was killed while defending President Truman from an assassination attempt at Blair House. Following the death and heroic actions of officer Coffelt, the missions of the gift shop expanded by permanent memorandum of President Harry S. Truman with operational oversight by then Chief of Secret Service, James J. Rowley, U.S. Army General Harry Vaughan, Aide to President Truman, and the Inspector of Secret Service. Operational responsibility for the White House Gift Shop was given to members of the White House Police, now the Uniformed Division of Secret Service. The original White House Flower Fund became the White House Security Fund which soon, thereafter, became the only original, official, and president ordered White House Gift Shop in White House history. Back then, the White House Gift Shop was tucked away in the basement of the White House, solely operated by Secret Service Uniformed Division officers, and later relocated to an area known as the old War Department.

On January 1, 1998, the White House Gift Shop opened this online store for public accessibility and convenience. Prior to 1998, our gifts were available only to Administration and Secret Service members inside the White House. Our first gift was a set of ink pens made for President Harry S. Truman to give to his White House guests.


One of several successive documents in the provenance of the
White House Gift Shop. Original Permanent Presidential Memorandum
creating the "White House Security Fund" which became
The White House Gift Shop, Est. 1946 under the aegis of members of
U.S. Secret Service Uniformed Division for nearly 70 years.


In 2010, to assure permanent endowment of the only original White House Gift Shop, Est. 1946, the Secret Service Fund gave control of WHGS to Giannini Strategic, LLC which permanently endowed the White House Gift Shop to assure its permanent survival as an historic institution.

As a quasi-government entity, the Secret Service Fund was not able to obtain U.S. Patent and Trademark Office rights to protect the interests and rights of the iconic first in history - White House Gift Shop.

In 2012, the Secret Service Fund's Board Members, nine in all, met and voted unanimously to transfer not only control but permanent rights, succession history, and ownership of The White House Gift Shop to Giannini Strategic, LLC. Because Secret Service Uniformed Division officers duties had become so globally diverse, it was no longer possible to operate the White House Gift Shop on a volunteer basis or combat the emergence of illegal look-alike stores online, illegal knock-offs, attempting to present themselves as this the only official original White House Gift Shop — This is where Giannini and the resources of his own private entities became vital for the endowment of WHGS. For several years, Giannini was the principal benefactor of the fund as well as working up to 18 hours each day with Secret Service members to help secure the permanent future of the White House Gift Shop and its unique history in the White House. Importantly, Giannini was Executive Director of WHGS since 2009 and advisor to the USSS Fund's Chair and Vice-Chair.

In 2014, The White House Gift Shop through Giannini went to the United States Patent and Trademark Officer to secure official federal rights protections for The White House Gift Shop. In 2016, senior attorneys and the director of the U.S. Patent and Trademark Office recognized Giannini's work and affirmed all rights to The White House Gift Shop.

The trademark mission and goal was not easy because Giannini had to "prove" his "direct" and not an "incidental" historic relationship to the White House as well as to the rights to the iconic original White House Gift Shop the roots of which began in 1946 and fully created between 1946 and 1951 by U.S. Secret Service members confluent with a permanent memorandum of President Harry S. Trumam.

With evidence provided by members of U.S. Secret Service, United States Embassies, the Executive Office of the President, itself, over 25 million Americans who since 1946 have shopped at the White House Gift Shop, recognition by Google of WHGS as a superbrand, recognition by hundreds of thousands of other Americans for whom this gift shop "is" in their view the "only historically authentic" White House Gift Shop in history — the United States Patent and Trademark Office granted us the exclusive rights to this historic name: The White House Gift Shop. In fact, no private entity even if located inside the White House can legally use the name: The White House Gift Shop.

Under Giannini's aegis, the White House Gift Shop is now fully and permanently endowed as well as being a global American icon that has been seen in media not only in the U.S. but also Japan, China, Germany, France, United Kingdom, Singapore, UAE, Saudi Arabia, Spain, Malyasia, Phillipines, Italy, Greece, Turkey, South Korea, North Korea, Finland, Peru, and in all countries except one — Iran.

You can read in the document below the determination by the U.S. Patent and Trademark Office the determination of proof that Giannini's entities were "directly" associated with The White House. Any other entity purporting to be The White House Gift Shop or variants, thereof, violates the "false" assocation law which is a form or misrepresentation of a connection with the U.S. government. In the case of The White House Gift Shop — its direct relationship with the White House was proven and affirmed by USTPO - the first time in American history which makes WHGS even more unique. Of note, the approval by the U.S. Patent and Trademark Office for protection of the WHGS name as well as exclusive rights - occurred in the final years of the administration of President Barack Obama. The Executive Office of the President of the United States and Chief Counsel for President Obama did not object to the granting by the United States Patent and Trademark Office's granting sole, exclusive, and primary rights to the White House Gift Shop® in the context of its 73+ year history with the White House via President Truman and U.S. Secret Service and in the context of Giannini's desire to permanently endow the White House Gift Shop and eventually transform it to a permanent philanthropic entity to help others in great need.

Indeed, on August 1, 2018, The White House Gift Shop Foundation, Non-Profit, was officially recognized and chartered by the Commonwelath of Pennsylvania as a charitable non-profit organization. Hence, our work to help others as Officer William Leslie Coffelt gave his life in service of President Harry S. Truman - begins anew!
United States Patent and Trademark Office
Affirms The White House Gift Shop's and
Giannini's Direct Association with
The White House - A First in U.S. Trademark
History!

* * *


Officer William Leslie Coffelt: Hero

Officer Leslie William Coffelt
U.S. Secret Service Uniformed Division
Died While Defending President Truman at Blair House



Each year the Women and Men of Secret Service Uniformed Division
Honor the Supreme Sacrifice of Officer Leslie W. Coffelt who
Died Defending President Harry S. Truman

You may be interested to know that here at the White House Gift Shop, our missions are funded the same way you fund your own projects at your home or business — through creative, honest, and hard work. No government funds or resources, direct or indirect, are ever used in the operations of the White House Gift Shop.

Our core goal at the White House Gift Shop, Est. 1946 is provide you and global Friends of America with exceptional Presidential, White House and Diplomatic gifts and collectibles while doing our best to do good for others.

For 70 years, it is the steadfast policy of the White House Gift Shop to honor Americans, those who serve or served in law enforcement, military service, provide direct assistance to law enforcement departments or agencies, and to honor the Executive Office of the President of the United States, a mission The White House Gift Shop has upheld, apolitically, during all administrations since 1946.

Today, the "only official original" White House Gift Shop® in history, actively supports Law Enforcement Agencies or Departments by directly funding advanced firearms training programs, on-site, for law enforcement officers as well as providing new arms (via our authorized FFL agent) for departments in smaller jurisdictions (typically up to 70 officers).

Officers who are trained to superior levels of rapid response thinking skills, situation management, and arms deployment are officers who are signigicantly better able to protect you, your community, and their own safety and lives.

For our veterans, since World War II and now — HIRE A VET is one of the best ways for your organization to bring proven leaders to your own business and one of the best corporate or small business staffing decisions you can make.
Our historic dedication is steadfast to helping those who serve and served in military and law enforcement, and we are always sensitive to critical new missions which now include direct support to educators and the National Multiple Sclerosis Society (NMSS) via the medical research initiative of its Keystone Chapter. For more information and to help support NMSS visit nationalmssociety.org


The White House Gift Shop, Est. 1946® and the National Multiple Sclerosis Society at
a Joint Annual Bridge Bust Event


The White House Gift Shop actively supports homeless families at the community level through The White House Gift Shop Foundation, Non-Profit. Over 1.4 million American children are homeless with over 3 million children living in extreme poverty. One in five households with children in poverty survive on the cash equivalent of a half-gallon of milk per person per day in a given month. The White House Gift Shop directly assists faith-based charitable organizations operating with proven successes, person to person, at the neighborhood level.

We are especially fond of our support of young Americans through our work with visionary school principals and educators.


Students and future leaders engaged in American government studies at Mt. Zion Intermediate School, Illinois
with Visuals from The White House Gift Shop, Est. 1946. Published with Permission of Randy Thacker, Principal


The Acclaimed Sphinx Quartet with White House Gifts, Photo and Gifts
Courtesy of Jackie Washington, Esq. The Sphinx Organization is the Detroit-based
national organization dedicated to transforming lives through the power of
diversity in the arts. Support and visit Sphinx at sphinxmusic.org



Students with White House Gift Shop, Est. 1946 Terra Cotta Journal
Books, Televised White House Intern Event, Beijing, China


Reporters at the White House Intern Event, Beijing, China, with
Some Materials Provided by White House Gift Shop, Est. 1946


While many of America's greatest thinkers, entrepreneurs, leaders, philanthropists, military leaders, and presidents arise from dire childhood circumstances — this tortuous path to greatness rarely occurs in the absence of at least one loving parent or caring teachers, ministers, mentors, effective educational programs, philanthropic entities, social role models, and a strong private sector to create new American jobs.

Thank you for your support of the only original official White House Gift Shop, Est. 1946.

Anthony Giannini
CEO

E-Mail
giannini@whitehousegiftshop.com

Member: Association of Military Surgeons of the United States, American Psychological Association, Aerospace Medical Association, Charter Sponsor of Permanent Record - U.S. Air Force Memorial Certs: Antiterroism Officer (Defense Security Service Academy), Counterintelligence Agent (U.S. Army, Fort Eustis), Advanced Intelligence Analyst (U.S. Army), Law of Intelligence (Judge Advocate General, JAG School), HUMINT (U.S. Army), Advanced Intelligence Analyst (U.S. Army), Counter Human Trafficking in Children (JAG School and U.S. Army)